MANAGING CORPORATE SOCIAL RESPONSIBILITY A Communication Approach

MANAGING CORPORATE SOCIAL RESPONSIBILITY A Communication Approach W. Timothy Coombs Editor Sherry J. Holladay Editor mixed material bibliography USA A John Wiley & Sons, Ltd., Publication 2016 en English Managing Corporate Social Responsibility offers a strategic,communication-centred approach to integrating CSR intoorganizations. Drawing from a variety of disciplines and written ina highly accessible style, the book guides readers in a focusedprogression providing the key points they need to successfullynavigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR thatoutlines steps for researching, developing, implementing, andevaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughoutthe CSR Process Model Discusses ways to maximize the use of social media andtraditional media throughout the process Offers international examples drawn from a variety ofindustries including: The Forest Stewardship Council, StarbucksCoffee, and IKEA. Draws upon theories grounded in various disciplines, includingpublic relations, marketing, media, communication, andbusiness EBOOK corporate social responsibility NONE e-BOOK UPT Perpustakaan Instiper Yogyakarta 9.jpg.jpg 154 2018-08-09 09:56:03 2018-08-09 09:58:45 machine generated