This is an exciting time to be involved in the food and agribusiness industries. International
markets are an inseparable reality for agribusiness managers. Information technology and
the Internet make entirely new models for conducting business both possible and practical.
Biotechnological developments raise exciting and challenging business and policy issues.
Relationships among players in this system have continued to evolve and, as a result, the
food production and marketing system is far more complex and interrelated today than it
was a mere decade ago. Add to this the challenge of feeding an estimated nine billion
people on earth by 2050 — and agriculture and agribusiness will continue to be the nexus of
attention!
This rapidly changing, highly volatile, international, high-technology, consumer-focused
world is the one in which today’s food and agribusiness managers operate. This fourth
edition of
Agribusiness Management
was written to help prepare students and managers for
a successful career in this new world of food and fi
ber production and marketing.